{"id":4989,"date":"2025-01-21T15:00:33","date_gmt":"2025-01-21T18:00:33","guid":{"rendered":"https:\/\/noticias.gs1.org.ar\/?p=4989"},"modified":"2025-01-21T15:00:33","modified_gmt":"2025-01-21T18:00:33","slug":"el-codigo-de-barras-transformo-la-economia-global-pero-ya-esta-aqui-una-nueva-revolucion","status":"publish","type":"post","link":"https:\/\/gs1.navetrece.com.ar\/index.php\/2025\/01\/21\/el-codigo-de-barras-transformo-la-economia-global-pero-ya-esta-aqui-una-nueva-revolucion\/","title":{"rendered":"El c\u00f3digo de barras transform\u00f3 la econom\u00eda global, pero ya est\u00e1 aqu\u00ed una nueva revoluci\u00f3n"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2025\/01\/blog_renaud-1.jpg\" alt=\"\" class=\"wp-image-5024\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Cada d\u00eda se escanean m\u00e1s c\u00f3digos de barras que b\u00fasquedas se hacen en Google. Pero su tiempo se acaba, y esto es lo que viene a continuaci\u00f3n.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Cada d\u00eda se escanean 10.000\u202fmillones de c\u00f3digos de barras en todo el mundo. Desde su introducci\u00f3n hace 50\u202fa\u00f1os, han revolucionado nuestra forma de hacer negocios.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">No obstante, con el aumento de la demanda de mayor informaci\u00f3n sobre nuestros productos, es hora de una nueva revoluci\u00f3n. Al menos eso piensa GS1, la agencia mundial de est\u00e1ndares de c\u00f3digos de barras.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">En este episodio de &#8216;The Big Question&#8217;, Hannah Brown recibe en el estudio a Renaud de Barbuat, presidente y director general de GS1, para hablar del futuro de los c\u00f3digos de barras.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u00bfSer\u00e1n los c\u00f3digos QR la pr\u00f3xima revoluci\u00f3n del comercio minorista?<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">GS1 ha creado un c\u00f3digo de barras de nueva generaci\u00f3n cuya plena aplicaci\u00f3n se prev\u00e9 para finales de 2027. B\u00e1sicamente, es un c\u00f3digo QR con un c\u00f3digo de barras integrado.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Los minoristas podr\u00e1n escanear el c\u00f3digo QR para llevar un mejor control de las existencias y las fechas de caducidad, y los consumidores podr\u00e1n acceder a m\u00e1s detalles sobre los ingredientes, la cadena de suministro, el uso y el reciclaje.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><em>\u00abUn solo escaneo, un sinf\u00edn de posibilidades\u00bb, <\/em><\/strong>declar\u00f3 Renaud con orgullo.<\/p>\n\n\n\n<p class=\"is-style-info has-medium-font-size wp-block-paragraph\">GS1 ya cuenta con el apoyo de algunos de los gigantes del comercio minorista mundial en esta transici\u00f3n. Empresas como Carrefour, Lidl, Procter and Gamble, L&#8217;Oreal, PepsiCo y Nestl\u00e9 han firmado una declaraci\u00f3n conjunta de apoyo a la migraci\u00f3n a los c\u00f3digos QR.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u00bfPor qu\u00e9 debemos cambiar el c\u00f3digo de barras?<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Siempre hay un coste asociado a la transici\u00f3n de infraestructuras, pero Renaud conf\u00eda en que las empresas de todos los tama\u00f1os logren hacerlo con rapidez y que tambi\u00e9n generen retornos en poco tiempo.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u00abEl primer minorista peque\u00f1o del mundo en adoptar los c\u00f3digos QR que fomenta GS1 es una tienda de delicatesen de Brasil con tres locales.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u00abEn dos meses, con el apoyo de GS1 y los proveedores de soluciones, han puesto en funcionamiento la tecnolog\u00eda y el beneficio fue una mejor gesti\u00f3n del inventario: redujeron los residuos en un 50%.\u00bb<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Adem\u00e1s de la eficiencia empresarial, GS1 espera que los nuevos c\u00f3digos QR tengan tambi\u00e9n un impacto medioambiental positivo.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Por ejemplo, los fabricantes pueden aplicar el c\u00f3digo QR durante el pr\u00f3ximo redise\u00f1o peri\u00f3dico de sus productos y, al alojar toda la informaci\u00f3n en l\u00ednea accesible a trav\u00e9s del QR, puede actualizarse f\u00e1cilmente en cualquier momento sin necesidad de volver a imprimir el envase de un producto.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Una empresa de agua de Corea del Sur elimin\u00f3 por completo las etiquetas de pl\u00e1stico de sus botellas al a\u00f1adir un c\u00f3digo QR en los tapones.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u00abEstamos convencidos de que, al disponer de m\u00e1s informaci\u00f3n, los consumidores podr\u00e1n tomar decisiones m\u00e1s inteligentes [\u2026] y esto influir\u00e1 en los productos, que se volver\u00e1n progresivamente m\u00e1s sostenibles\u00bb, afirm\u00f3 Renaud.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Una revoluci\u00f3n para la sanidad<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Adem\u00e1s de los c\u00f3digos QR desarrollados para el comercio, GS1 ha utilizado la misma tecnolog\u00eda para el sector sanitario, con lo que llaman la matriz de datos GS1.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u00abHay 70\u202fpa\u00edses en el mundo con normativas que exigen el uso de la matriz de datos GS1 para identificar productos farmac\u00e9uticos o sanitarios\u00bb, explica Renaud.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u00abNo s\u00f3lo se ahorra dinero al disponer de mejores procesos log\u00edsticos en el hospital, sino que tambi\u00e9n se mejora la seguridad del paciente, porque se sabe exactamente qu\u00e9 medicamento se ha administrado a qu\u00e9 paciente, y qui\u00e9n lo ha hecho. De este modo, se logra una trazabilidad completa y, en \u00faltima instancia, los resultados de los pacientes mejoran\u00bb.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">&#8216;The Big Question&#8217; es un programa de &#8216;Euronews Business&#8217; en el que charlamos con l\u00edderes y expertos del sector para conversar sobre algunos de los temas m\u00e1s importantes del panorama actual.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Por&nbsp;<a href=\"https:\/\/twitter.com\/hannahdingbrown\" target=\"_blank\" rel=\"noreferrer noopener\">Hannah Brown<\/a> | Publicado&nbsp;30\/12\/2024 &#8211; 7:00 CET<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Fuente: <a href=\"https:\/\/es.euronews.com\/business\/2024\/12\/30\/el-codigo-de-barras-transformo-la-economia-global-pero-ya-esta-aqui-una-nueva-revolucion\" data-type=\"link\" data-id=\"https:\/\/es.euronews.com\/business\/2024\/12\/30\/el-codigo-de-barras-transformo-la-economia-global-pero-ya-esta-aqui-una-nueva-revolucion\">Euronews <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada d\u00eda se escanean m\u00e1s c\u00f3digos de barras que b\u00fasquedas se hacen en Google. Pero su tiempo se acaba, y esto es lo que viene a continuaci\u00f3n. Cada d\u00eda se&hellip; <\/p>\n","protected":false},"author":2,"featured_media":5024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[24,28,35],"class_list":["post-4989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gs1-en-accion","tag-estandares-gs1","tag-gs1","tag-migracion-2d"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El c\u00f3digo de barras transform\u00f3 la econom\u00eda global, pero ya est\u00e1 aqu\u00ed una nueva revoluci\u00f3n - C\u00f3digo N \u2022 GS1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gs1.navetrece.com.ar\/index.php\/2025\/01\/21\/el-codigo-de-barras-transformo-la-economia-global-pero-ya-esta-aqui-una-nueva-revolucion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El c\u00f3digo de barras transform\u00f3 la econom\u00eda global, pero ya est\u00e1 aqu\u00ed una nueva revoluci\u00f3n - C\u00f3digo N \u2022 GS1\" \/>\n<meta property=\"og:description\" content=\"Cada d\u00eda se escanean m\u00e1s c\u00f3digos de barras que b\u00fasquedas se hacen en Google. 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