{"id":3455,"date":"2021-10-20T12:30:48","date_gmt":"2021-10-20T15:30:48","guid":{"rendered":"https:\/\/noticias.gs1.org.ar\/?p=3455"},"modified":"2021-10-20T12:30:48","modified_gmt":"2021-10-20T15:30:48","slug":"que-es-el-growth-hacking","status":"publish","type":"post","link":"https:\/\/gs1.navetrece.com.ar\/index.php\/2021\/10\/20\/que-es-el-growth-hacking\/","title":{"rendered":"\u00bfQu\u00e9 es el Growth hacking?"},"content":{"rendered":"\n

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Se le dice Growth Hacking al conjunto de pr\u00e1cticas que puede hacer una empresa para crecer exponencialmente, de manera constante y r\u00e1pida, con una combinaci\u00f3n de tecnolog\u00eda y an\u00e1lisis de datos.<\/p>\n\n\n\n

Se trata de promover el desarrollo \u00e1gil de un negocio a bajo costo, con los recursos que ya est\u00e1n disponibles. Esto implica explotar la creatividad y para esto es necesario saber analizar datos, entender al cliente, conocer el negocio y estar al pendiente de los cambios en el mercado.<\/p>\n\n\n\n

Es un t\u00e9rmino que se puso de moda con la aparici\u00f3n de las startups y la publicaci\u00f3n del libro Hacking Growth de Sean Ellis en EEUU. En \u00e9l se explica c\u00f3mo funciona la metodolog\u00eda para crecer y \u201chackear\u201d el marketing tradicional.<\/p>\n\n\n\n

\u00bfHackers en marketing digital?<\/h2>\n\n\n\n

S\u00ed, un \u201chack\u201d hace referencia a peque\u00f1os truquitos, atajos o t\u00e9cnicas con las que una persona puede hacer algo de una forma m\u00e1s pr\u00e1ctica, mejor pensada.<\/p>\n\n\n\n

Por ejemplo, un hack de la vida diaria es ponerle un cord\u00f3n de color a una valija para distinguirla m\u00e1s f\u00e1cil en el aeropuerto. Un hacker, entonces, es la persona creativa que busca estos atajos para que crezcan las ventas de una empresa.<\/p>\n\n\n\n

Un caso puede ser usar un cup\u00f3n y decir que se acaba ahora mismo, para incentivar la compra con la sensaci\u00f3n de escasez. Otras opciones son crear un sistema de referencias o relanzar un producto existente como algo nuevo.<\/p>\n\n\n\n

\u00bfQu\u00e9 ventajas tiene el growth hacking?<\/h2>\n\n\n\n

Es una muy buena opci\u00f3n para crecer r\u00e1pidamente y a bajo costo, ahorrando dinero y tiempo.
Es mucho m\u00e1s flexible que el marketing tradicional. Un experimento se prueba y se analiza en poco tiempo.<\/p>\n\n\n\n

Usa t\u00e9cnicas con muy poco riesgo. Una idea se prueba primero en peque\u00f1o y luego se escala si la acci\u00f3n tiene buenos resultados. Y all\u00ed ya no existe un alto riesgo de inversi\u00f3n.<\/p>\n\n\n\n

Todo se mide para asegurar la fiabilidad de la acci\u00f3n. Un Growth Hacker mide todo lo que hace paso a paso.<\/p>\n\n\n\n

Las 4 Fases del growth hacking<\/h2>\n\n\n\n

El Growth Hacking no solo es experimentaci\u00f3n, es un desarrollo. Hay que pensar en producto, acciones, evaluaciones y luego escalar. Generalmente se habla de 4 etapas definidas en donde hay que enfocarse.<\/p>\n\n\n\n

Product Market Fit.<\/strong> Es el estudio del producto y las necesidades que cubre dentro del mercado en el cual va a insertarse. Por eso es muy importante conocer al p\u00fablico objetivo y qu\u00e9 busca.<\/p>\n\n\n\n

Growth Hacks <\/strong>es la etapa de la experimentaci\u00f3n. Luego de pensar en la hip\u00f3tesis, se ejecutan las acciones que van a validar, o no, la idea que impuls\u00f3 los cambios en el producto o la comunicaci\u00f3n.<\/p>\n\n\n\n

Escala \/ Viralizaci\u00f3n. <\/strong>En esta fase se busca que el usuario se convierta en promotor del producto o servicio. As\u00ed, el crecimiento sucede de una forma m\u00e1s org\u00e1nica, gracias a la ayuda del boca a boca o la recomendaci\u00f3n de usuarios.
Un buen ejemplo de esto son las estrategias de referidos, o referral programs, en donde premiamos a un usuario con un cup\u00f3n por compartir nuestra app.<\/p>\n\n\n\n

Retenci\u00f3n.<\/strong> Es la \u00faltima etapa y tiene que ver con la conformidad del usuario con el producto. Si esto se da, se retiene a los clientes y todo el proceso de growth hacking es exitoso. Se puede optimizar y convertir en una tarea que se pueda repetir a gran escala.<\/p>\n","protected":false},"excerpt":{"rendered":"

Se le dice Growth Hacking al conjunto de pr\u00e1cticas que puede hacer una empresa para crecer exponencialmente, de manera constante y r\u00e1pida, con una combinaci\u00f3n de tecnolog\u00eda y an\u00e1lisis de… <\/p>\n","protected":false},"author":2,"featured_media":3457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pymes"],"yoast_head":"\n\u00bfQu\u00e9 es el Growth hacking? - C\u00f3digo N \u2022 GS1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gs1.navetrece.com.ar\/index.php\/2021\/10\/20\/que-es-el-growth-hacking\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Growth hacking? 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