{"id":3160,"date":"2021-05-28T08:48:35","date_gmt":"2021-05-28T11:48:35","guid":{"rendered":"https:\/\/noticias.gs1.org.ar\/?p=3160"},"modified":"2021-05-28T08:48:35","modified_gmt":"2021-05-28T11:48:35","slug":"ley-de-gondolas-mas-oportunidades-para-las-pymes","status":"publish","type":"post","link":"https:\/\/gs1.navetrece.com.ar\/index.php\/2021\/05\/28\/ley-de-gondolas-mas-oportunidades-para-las-pymes\/","title":{"rendered":"Ley de G\u00f3ndolas: m\u00e1s oportunidades para las PyMEs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2021\/05\/supermercado-1024x512.jpg\" alt=\"\" class=\"wp-image-3163\" srcset=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2021\/05\/supermercado-1024x512.jpg 1024w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2021\/05\/supermercado-300x150.jpg 300w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2021\/05\/supermercado-768x384.jpg 768w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2021\/05\/supermercado.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con m\u00e1s de un a\u00f1o de sanci\u00f3n en el Congreso, el 15 de mayo entr\u00f3 en vigencia la Ley de G\u00f3ndolas que alcanza a todos los supermercados del pa\u00eds que disponen para la venta locales de m\u00e1s de 800 metros cuadrados. As\u00ed, cada categor\u00eda de productos alimenticios, bebidas, productos de higiene personal y limpieza del hogar, debe contar con un espacio de exposici\u00f3n donde: convivan al menos 5 proveedores, ninguna empresa ocupe m\u00e1s de un 30%, y un 25% se reserve para micro y peque\u00f1as empresas.<em> La Ley de G\u00f3ndolas apunta a mejorar la oferta de opciones a los consumidores en cuanto a precios y diversidad, y tambi\u00e9n a abrir una oportunidad de comercializaci\u00f3n a m\u00faltiples producciones que todav\u00eda se ven relegadas por no alcanzar un nivel de alta competitividad.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GS1 Argentina dentro de este marco se constituye como un aliado de gran importancia para las peque\u00f1as y medianas empresas, as\u00ed como tambi\u00e9n para los micro emprendedores, ya que cuenta desde hace un a\u00f1o con un programa al que llam\u00f3 \u201cdel Beep al Click\u201d, que integra los m\u00faltiples servicios del Sistema GS1 y es una verdadera gu\u00eda frente a la necesidad de migrar hacia la digitalizaci\u00f3n y acceder a nuevos espacios de negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los servicios que ofrece GS1 Argentina, el de Capacitaci\u00f3n se constituye como un eje fundamental a la hora de difundir conocimientos frente a un cambio o una innovaci\u00f3n. As\u00ed, y motivados por la nueva Ley vigente para el supermercadismo del \u00e1rea nacional, el 21 de mayo Sabrina Solnicki y Patricia Esper\u00f3n de <a href=\"https:\/\/www.soypyme.com.ar\/quienes-somos\/\" data-type=\"URL\" data-id=\"https:\/\/www.soypyme.com.ar\/quienes-somos\/\">Soy PyME<\/a>, se sumaron como disertantes a GS1 al curso abierto al p\u00fablico y dictado en forma virtual: <strong>\u201cOportunidades a partir de la Ley de G\u00f3ndolas\u201d<\/strong>. El temario desarrollado incluy\u00f3 un resumen de la Ley de G\u00f3ndolas, su alcance y aplicaci\u00f3n, y los aspectos necesarios a tener en cuenta para constituirse como proveedor de un supermercado. \u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otra parte, con nuevas fechas ya determinadas para el mes de junio (2, 9, 16, 23 y 30 de junio) que se sumaron a dos del mes de mayo, se est\u00e1 dictando <strong>\u201cPyMEs en G\u00f3ndolas\u201d<\/strong>, actividad dentro del marco del Programa Capacitar del <a href=\"https:\/\/www.argentina.gob.ar\/produccion\" data-type=\"URL\" data-id=\"https:\/\/www.argentina.gob.ar\/produccion\">Ministerio de Desarrollo Productivo<\/a>. Este curso forma parte del ciclo de capacitaciones on line co-organizado entre la Secretar\u00eda de Comercio y la Secretar\u00eda de la Peque\u00f1a y Mediana Empresa, para dar a conocer los requerimientos de la nueva Ley para el acceso de empresas PyMEs y peque\u00f1os emprendedores. <strong>Acompa\u00f1an esta iniciativa el Ministerio de Agricultura, Ganader\u00eda y Pesca, INTI, ANMAT-INAL, GS1 Argentina y ASU (Asociaci\u00f3n de Supermercados Unidos).<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para un supermercado una g\u00f3ndola es el lugar de exhibici\u00f3n de los productos destinados a la venta, el lugar donde los proveedores compiten con sus marcas y su calidad para conquistar a los consumidores, el lugar donde los consumidores deciden qu\u00e9 llevar a sus hogares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy no hay motivo para quedarse afuera, hoy es posible emprender un nuevo camino, hoy es posible beneficiarse con la Ley de G\u00f3ndolas y digitalizar los negocios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con m\u00e1s de un a\u00f1o de sanci\u00f3n en el Congreso, el 15 de mayo entr\u00f3 en vigencia la Ley de G\u00f3ndolas que alcanza a todos los supermercados del pa\u00eds que&hellip; <\/p>\n","protected":false},"author":2,"featured_media":3163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gs1-en-accion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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