{"id":2958,"date":"2021-03-29T13:28:50","date_gmt":"2021-03-29T16:28:50","guid":{"rendered":"https:\/\/noticias.gs1.org.ar\/?p=2958"},"modified":"2021-03-29T13:28:50","modified_gmt":"2021-03-29T16:28:50","slug":"pasaporte-digital-para-el-reciclaje","status":"publish","type":"post","link":"https:\/\/gs1.navetrece.com.ar\/index.php\/2021\/03\/29\/pasaporte-digital-para-el-reciclaje\/","title":{"rendered":"Pasaporte Digital para el reciclaje"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"420\" src=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2021\/03\/happycow.jpg\" alt=\"\" class=\"wp-image-2960\" srcset=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2021\/03\/happycow.jpg 840w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2021\/03\/happycow-300x150.jpg 300w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2021\/03\/happycow-768x384.jpg 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para codificar el \u201cpasaporte digital para el reciclaje\u201d del packaging de los productos se est\u00e1n experimentando los trademark digitales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00fan los mejores consumidores que apoyan la sostenibilidad no siempre consiguen descifrar en las etiquetas de los productos c\u00f3mo reciclar o reutilizar el packaging, y por lo tanto no pueden hacerlo correctamente. Imaginemos entonces la misma dificultad, en proporciones bien distintas, para los centros de clasificaci\u00f3n de desechos que deben administrar, clasificar y separar miles de toneladas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La comunidad de las empresas de consumo masivo est\u00e1 desde hace tiempo buscando el modo de eliminar esta dificultad y contribuir activamente para alcanzar tasas de reciclaje siempre m\u00e1s altas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los experimentos piloto en curso est\u00e1 el que la BBC defini\u00f3 \u201cel c\u00f3digo de barras invisible\u201d. Se llama HolyGrail 2.0!, la iniciativa que bajo respaldo de AIM (Asociaci\u00f3n de Marcas Europeas), reuni\u00f3 a m\u00e1s de 85 empresas y organizaciones activas de la cadena del packaging, para evaluar la eficiencia de las tecnolog\u00edas llamadas \u201cfiligrana digital\u201d, para hacer una selecci\u00f3n cuidada de los envases de productos y por lo tanto, permitir un reciclaje de calidad superior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los trademark digitales son c\u00f3digos invisibles de la dimensi\u00f3n de una estampilla, que cubren la superficie del envase de un producto y pueden portar una gran gama de informaci\u00f3n, incluida aquella \u00fatil al reciclaje y a la reutilizaci\u00f3n. Estos marcadores digitales son visibles s\u00f3lo al \u201cojo\u201d de una tele-c\u00e1mara de alta resoluci\u00f3n, cuando el envase entra en una planta de selecci\u00f3n de residuos y en esta instancia, son decodificables al punto de transferir los atributos del producto que contienen permitiendo as\u00ed al envase ser encolumnado en el flujo correcto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si esta tecnolog\u00eda contin\u00faa confirmando su eficacia para ser aplicada a gran escala, mejorar\u00edan los flujos de clasificaci\u00f3n de los productos post-consumo, y la calidad del reciclaje para beneficio de la cadena de valor completa y la salud del planeta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fuente: Indicod<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para codificar el \u201cpasaporte digital para el reciclaje\u201d del packaging de los productos se est\u00e1n experimentando los trademark digitales. A\u00fan los mejores consumidores que apoyan la sostenibilidad no siempre consiguen&hellip; <\/p>\n","protected":false},"author":2,"featured_media":2960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estandares-gs1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pasaporte Digital para el reciclaje - Gs1 \u2022\u00a0Noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gs1.navetrece.com.ar\/index.php\/2021\/03\/29\/pasaporte-digital-para-el-reciclaje\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pasaporte Digital para el reciclaje - Gs1 \u2022\u00a0Noticias\" \/>\n<meta property=\"og:description\" content=\"Para codificar el \u201cpasaporte digital para el reciclaje\u201d del packaging de los productos se est\u00e1n experimentando los trademark digitales. 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