{"id":2888,"date":"2021-03-02T18:09:48","date_gmt":"2021-03-02T21:09:48","guid":{"rendered":"https:\/\/noticias.gs1.org.ar\/?p=2888"},"modified":"2021-03-02T18:09:48","modified_gmt":"2021-03-02T21:09:48","slug":"google-enfatiza-el-uso-del-gtin-de-gs1-para-una-mejor-informacion-de-producto","status":"publish","type":"post","link":"https:\/\/gs1.navetrece.com.ar\/index.php\/2021\/03\/02\/google-enfatiza-el-uso-del-gtin-de-gs1-para-una-mejor-informacion-de-producto\/","title":{"rendered":"Google enfatiza el uso del GTIN de GS1 para una mejor informaci\u00f3n de producto"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>El nuevo posteo del blog de Google explica que la informaci\u00f3n de producto \u00fanica y precisa ayuda a marcas, fabricantes y minoristas<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"849\" src=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2021\/03\/21GSGL0394-go-web-article-google-blog-consumer-1313x1088-1-1024x849.png\" alt=\"\" data-id=\"2890\" data-full-url=\"https:\/\/noticias.gs1.org.ar\/wp-content\/uploads\/2021\/03\/21GSGL0394-go-web-article-google-blog-consumer-1313x1088-1.png\" data-link=\"https:\/\/noticias.gs1.org.ar\/?attachment_id=2890\" class=\"wp-image-2890\" srcset=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2021\/03\/21GSGL0394-go-web-article-google-blog-consumer-1313x1088-1-1024x849.png 1024w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2021\/03\/21GSGL0394-go-web-article-google-blog-consumer-1313x1088-1-300x249.png 300w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2021\/03\/21GSGL0394-go-web-article-google-blog-consumer-1313x1088-1-768x636.png 768w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2021\/03\/21GSGL0394-go-web-article-google-blog-consumer-1313x1088-1.png 1313w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un reciente posteo del blog, Randy Rockinson, Gerente de Producto para Datos de Producto de <em>Google Shopping<\/em>, escribe que &nbsp;\u201corganizar la informaci\u00f3n de producto para compradores y minoristas es una parte esencial\u201d de la misi\u00f3n de Google, y que \u201cpara poder ayudar mejor a los usuarios a encontrar su contenido y productos en la B\u00fasqueda, recomiendan que los sitios web identifiquen claramente sus productos&#8230;\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La unicidad, verificabilidad y el alcance global ayudan a los fabricantes, minoristas y editores a acceder a un n\u00famero ilimitado de consumidores.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los datos de producto precisos y confiables son esenciales para la identificaci\u00f3n de productos tanto en l\u00ednea como fuera de l\u00ednea. Para poder garantizarlo, Rockinson indica <em>tres<\/em> factores que deben estar presentes: los identificadores \u00fanicos para cada producto, la capacidad para verificar la identidad de un producto y la informaci\u00f3n de producto adicional para garantizar la precisi\u00f3n de los datos y la utilizaci\u00f3n de un sistema de identificaci\u00f3n de producto con alcance global.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El posteo del blog continua enfatizando el uso del N\u00famero Global de Art\u00edculo Comercial (GTIN<sup>TM<\/sup>) de GS1, \u201cque proporciona identificadores est\u00e1ndar reconocidos internacionalmente tanto para productos en las tiendas f\u00edsicas como en las plataformas en l\u00ednea.\u201d Y agrega que Google adopt\u00f3 la utilizaci\u00f3n de los GTIN como est\u00e1ndar en el 2015.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que las marcas y los fabricantes han registrado sus GTIN a trav\u00e9s de GS1, pueden \u201cpresentar sus datos de productos por medio del Centro de Fabricantes de Google de forma gratuita y como parte de este proceso, compartir la informaci\u00f3n de producto para identificar de forma \u00fanica los productos para Google,\u201d afirma Rockinson.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google tambi\u00e9n aconseja a las marcas y fabricantes que no reutilicen los GTIN y ofrece consejos profesionales para minoristas, vendedores tercerizados y editores en l\u00ednea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/02\/product-information?hl=en\" data-type=\"URL\" data-id=\"https:\/\/developers.google.com\/search\/blog\/2021\/02\/product-information?hl=en\"><strong>\u00a1<em>Le\u00e9 el posteo del blog completo!<\/em><\/strong> <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El nuevo posteo del blog de Google explica que la informaci\u00f3n de producto \u00fanica y precisa ayuda a marcas, fabricantes y minoristas En un reciente posteo del blog, Randy Rockinson,&hellip; <\/p>\n","protected":false},"author":2,"featured_media":2890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gs1-en-accion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google enfatiza el uso del GTIN de GS1 para una mejor informaci\u00f3n de producto - C\u00f3digo N \u2022 GS1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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