{"id":2759,"date":"2020-12-28T15:51:12","date_gmt":"2020-12-28T18:51:12","guid":{"rendered":"https:\/\/noticias.gs1.org.ar\/?p=2759"},"modified":"2020-12-28T15:51:12","modified_gmt":"2020-12-28T18:51:12","slug":"nueva-directriz-gs1-digital-link","status":"publish","type":"post","link":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/12\/28\/nueva-directriz-gs1-digital-link\/","title":{"rendered":"Nueva directriz GS1 Digital Link"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/DIGITAL-TRANSFORMATION-iStock-1065240764-1024x512.jpg\" alt=\"\" class=\"wp-image-2762\" srcset=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/DIGITAL-TRANSFORMATION-iStock-1065240764-1024x512.jpg 1024w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/DIGITAL-TRANSFORMATION-iStock-1065240764-300x150.jpg 300w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/DIGITAL-TRANSFORMATION-iStock-1065240764-768x384.jpg 768w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/DIGITAL-TRANSFORMATION-iStock-1065240764.jpg 1349w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>La nueva directriz GS1 Digital Link ayuda a la industria minorista a proporcionar datos de productos ilimitados y actualizados al instante a los consumidores con un solo escaneo de c\u00f3digo de barras. El est\u00e1ndar admite la transici\u00f3n de la industria de UPC a c\u00f3digos de barras bidimensionales (2D)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GS1 US ha publicado una gu\u00eda para ayudar a la industria minorista a implementar GS1 Digital Link, un est\u00e1ndar que permite a las marcas habilitar c\u00f3digos de barras para la web y brindar a los consumidores informaci\u00f3n detallada sobre los productos. Con un solo escaneo de un c\u00f3digo de barras bidimensional (2D) (p. Ej., C\u00f3digo QR o Data Matrix) que est\u00e1 codificado con GS1 Digital Link, los consumidores pueden obtener acceso a contenido ilimitado y actualizado instant\u00e1neamente, autorizado por la marca en l\u00ednea, incluidos datos de productos, promociones, ingredientes, recetas y m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GS1 Digital Link aprovecha los n\u00fameros globales de art\u00edculos comerciales (GTIN) para la identificaci\u00f3n de productos, que se han codificado en c\u00f3digos de barras UPC y se han utilizado en el punto de venta durante m\u00e1s de cuatro d\u00e9cadas para ayudar en la b\u00fasqueda de precios. La integraci\u00f3n del GTIN en un soporte de datos 2D mediante GS1 Digital Link conecta el producto f\u00edsico a la web. El est\u00e1ndar puede ayudar a eliminar la necesidad de varios c\u00f3digos de barras en el paquete, liberando espacio para la expresi\u00f3n de la marca y respaldando la necesidad de la industria de un soporte de datos m\u00e1s s\u00f3lido. Una investigaci\u00f3n reciente de GS1 US revel\u00f3 que el 82% de los minoristas y el 92% de los propietarios de marcas apoyan la transici\u00f3n del UPC a un c\u00f3digo de barras 2D rico en datos en los pr\u00f3ximos cinco a\u00f1os debido a la necesidad impulsada por el consumidor de obtener m\u00e1s informaci\u00f3n sobre el producto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLos consumidores anhelan informaci\u00f3n adicional sobre sus productos, hoy m\u00e1s que nunca\u201d, dijo Kelly Ilse Schlafman, directora de empaque inteligente de Procter &amp; Gamble. \u201cGS1 Digital Link representa una puerta de entrada a la informaci\u00f3n de productos din\u00e1mica y escaneable para los consumidores que tambi\u00e9n brinda a las marcas la flexibilidad de seleccionar informaci\u00f3n desde un solo s\u00edmbolo\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, GS1 Digital Link respalda los procesos comerciales de los minoristas, lo que permite una trazabilidad del producto m\u00e1s r\u00e1pida y precisa, una gesti\u00f3n eficiente del inventario y la autenticaci\u00f3n del producto a trav\u00e9s del acceso a detalles ampliados del producto. Cuando se implementa, el c\u00f3digo de barras puede brindar a los asociados minoristas informaci\u00f3n adicional, como el lote o el n\u00famero de serie, lo que puede ayudar a prevenir devoluciones fraudulentas. Tambi\u00e9n puede permitir un acceso m\u00e1s inmediato a las fechas de actualizaci\u00f3n y el estado del producto para una mejor gesti\u00f3n de las retiradas del mercado y los productos caducados antes y despu\u00e9s de la compra, al tiempo que permite descuentos autom\u00e1ticos de productos casi caducados en el momento del pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGS1 Digital Link es una forma revolucionaria de ayudar a los minoristas a eliminar procesos manuales y que consumen mucho tiempo, como rebajas de precios o eliminaci\u00f3n de productos retirados del mercado\u201d, dijo Jeffrey Cree, gerente senior de planificaci\u00f3n de la demanda de la cadena de suministro<em>, Retail Business Services<\/em>, una compa\u00f1\u00eda de <em>Ahold Delhaize USA<\/em>. \u00abPor primera vez, tenemos la capacidad de alinear la cadena de suministro digital con la cadena de suministro f\u00edsica, lo que ayudar\u00e1 a reducir la fricci\u00f3n y agregar m\u00e1s valor para nuestros clientes\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La gu\u00eda de implementaci\u00f3n de GS1 US describe c\u00f3mo usar el est\u00e1ndar GS1 Digital Link e incorporarlo a los procesos comerciales existentes. Define c\u00f3mo estructurar las direcciones web para que contengan informaci\u00f3n ampliada del producto y los atributos detallados que son cada vez m\u00e1s importantes para el comercio digital. Adem\u00e1s, la gu\u00eda proporciona ejemplos de c\u00f3mo GS1 Digital Link puede ayudar a optimizar la informaci\u00f3n del producto en los sistemas de administraci\u00f3n de datos en silos, lo que permite que el contenido ilimitado del producto se conecte a los productos a trav\u00e9s de Internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abActualmente, no existe una forma fluida y no patentada para que las marcas y los minoristas comuniquen los datos de los productos a los consumidores, y la proliferaci\u00f3n de m\u00faltiples c\u00f3digos en los productos genera confusi\u00f3n entre los consumidores y los socios comerciales\u00bb, dijo Melanie Nuce, vicepresidenta senior de corporaciones desarrollo, GS1 US. \u201cLa Gu\u00eda de implementaci\u00f3n de GS1 US para GS1 Digital Link marca el comienzo de una nueva era en la que los portadores de datos emergentes pueden permitir experiencias m\u00faltiples y en constante cambio m\u00e1s all\u00e1 de la funci\u00f3n de b\u00fasqueda de precios original de la UPC y tambi\u00e9n hacer que nuestros productos sean &#8216;inteligentes&#8217;\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva directriz GS1 Digital Link ayuda a la industria minorista a proporcionar datos de productos ilimitados y actualizados al instante a los consumidores con un solo escaneo de c\u00f3digo&hellip; <\/p>\n","protected":false},"author":2,"featured_media":2762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estandares-gs1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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