{"id":2737,"date":"2020-12-28T10:10:02","date_gmt":"2020-12-28T13:10:02","guid":{"rendered":"https:\/\/noticias.gs1.org.ar\/?p=2737"},"modified":"2020-12-28T10:10:02","modified_gmt":"2020-12-28T13:10:02","slug":"ecommerce-cuales-son-los-pasos-y-las-preguntas-que-debe-formularse-para-crear-su-marketplace","status":"publish","type":"post","link":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/12\/28\/ecommerce-cuales-son-los-pasos-y-las-preguntas-que-debe-formularse-para-crear-su-marketplace\/","title":{"rendered":"eCommerce; \u00bfCu\u00e1les son los pasos y las preguntas que debe formularse para crear su marketplace?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2022, m\u00e1s del 60% de las ventas de comercio electr\u00f3nico se realizar\u00e1n en los mercados. La creaci\u00f3n de un marketplace es, por tanto, una oportunidad real para desarrollar la venta online ofreciendo productos complementarios o lanz\u00e1ndonos al e-commerce sin tener que apoyar compras, stocks y log\u00edstica de productos. La idea de abrir un marketplace es por tanto interesante, sin embargo, dichas plataformas requieren una preparaci\u00f3n previa. Por lo tanto, es necesario prepararse adecuadamente y hacer las preguntas correctas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/marketplace-1024x576.png\" alt=\"\" class=\"wp-image-2740\" srcset=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/marketplace-1024x576.png 1024w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/marketplace-300x169.png 300w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/marketplace-768x432.png 768w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/marketplace.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfC\u00f3mo crear un mercado? \u00bfQu\u00e9 tipo de mercado? \u00bfCu\u00e1les son los elementos a tener en cuenta? \u00bfCu\u00e1les son los problemas t\u00e9cnicos y legales que deber\u00e1 anticipar? \u00bfQu\u00e9 organizaci\u00f3n poner en marcha? \u00bfQui\u00e9nes son los actores del comercio electr\u00f3nico que existen y con qui\u00e9n tendr\u00e1s que colaborar?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 tipo de mercado? \u25aa BtoB \u25aa BtoC \u25aa Servicios \u25aa Contrataci\u00f3n electr\u00f3nica interna (compras)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tantas preguntas a las que Isabelle LECLER-WEISBECKER , directora de comercio electr\u00f3nico y mercados de GS1 Francia respondi\u00f3 durante un seminario web de <em>E-commerce Nation<\/em> de lo cual surge este breve resumen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 elementos tener en cuenta?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25aa La meta: Desde cero, lanzamiento de un mercado, Tengo un sitio de comercio electr\u00f3nico: ampl\u00ede su gama de productos, ofrezca productos \/ servicios complementarios, productos de gran tama\u00f1o (log\u00edstica) &#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25aa Estrategia: Abierto a todos \/ Selectivo<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25aa El equipo: se necesitan recursos, algunos deben internalizarse y otros se pueden subcontratar: comercial, t\u00e9cnico \/ TI, marketing, SEO, atenci\u00f3n al cliente, legal<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25aa Inversi\u00f3n financiera y modelo de negocio (GMV versus CA)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfCu\u00e1les son las preguntas t\u00e9cnicas y legales que necesitar\u00e1 proporcionar?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25aa T\u00e9cnicas \u25aa Plataforma de mercado o desarrollo interno \u25aa Soluci\u00f3n de pago (cuenta de dep\u00f3sito en garant\u00eda certificada, especialistas mercados como Mangopay &#8211; Stripe Connect, Lemon Way, S-Money o incluso HiPay) \u25aa Asociaciones log\u00edsticas \u25aa Fraude \u25aa\u2026 \u25aa Legal \u25aa CGU \u25aa Falsificaci\u00f3n \u25aa Responsabilidades del mercado \u25aa Leyes aplicables en 2021: IVA de comercio electr\u00f3nico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 organizaci\u00f3n poner en marcha? \u25aa Equipo de ventas que realiza el desarrollo comercial y organizar operaciones comerciales \u25aa TI&nbsp; \u25aa Red, servidores, proveedores de hosting &#8230; \u25aa Equipo de integraci\u00f3n de proveedores externos \u25aa Si es desarrollo interno: desarrolladores, funcional, modelo, etc &#8230; \u25aa Legal: los T &amp; Cs (Condiciones Generales de Uso) \u25aa Marketing: promociones, redes sociales, emailing, etc\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atenci\u00f3n especial a la publicaci\u00f3n de ofertas: \u25aa Base de datos \u25aa Modelo de datos (modelos de archivo) \u25aa Nomenclatura \/ estructura de \u00e1rbol del sitio de comercio electr\u00f3nico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"472\" src=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/gs1fr.jpg\" alt=\"\" class=\"wp-image-2742\" srcset=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/gs1fr.jpg 840w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/gs1fr-300x169.jpg 300w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/gs1fr-768x432.jpg 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQui\u00e9nes son los principales actores que existen y con quienes tendr\u00e1s que colaborar?<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/image.png\" alt=\"\" class=\"wp-image-2743\" width=\"821\" height=\"329\" srcset=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/image.png 566w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/image-300x120.png 300w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fuente: <a href=\"https:\/\/www.gs1.fr\/Nos-filieres\/Les-actualites-des-filieres\/Quelles-sont-les-etapes-et-les-questions-a-anticiper-pour-creer-sa-marketplace\" data-type=\"URL\" data-id=\"https:\/\/www.gs1.fr\/Nos-filieres\/Les-actualites-des-filieres\/Quelles-sont-les-etapes-et-les-questions-a-anticiper-pour-creer-sa-marketplace\">GS1 France<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2022, m\u00e1s del 60% de las ventas de comercio electr\u00f3nico se realizar\u00e1n en los mercados. La creaci\u00f3n de un marketplace es, por tanto, una oportunidad real para desarrollar la&hellip; <\/p>\n","protected":false},"author":2,"featured_media":2740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estandares-gs1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCommerce; \u00bfCu\u00e1les son los pasos y las preguntas que debe formularse para crear su marketplace? - C\u00f3digo N \u2022 GS1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/12\/28\/ecommerce-cuales-son-los-pasos-y-las-preguntas-que-debe-formularse-para-crear-su-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eCommerce; \u00bfCu\u00e1les son los pasos y las preguntas que debe formularse para crear su marketplace? - C\u00f3digo N \u2022 GS1\" \/>\n<meta property=\"og:description\" content=\"En 2022, m\u00e1s del 60% de las ventas de comercio electr\u00f3nico se realizar\u00e1n en los mercados. 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