{"id":2711,"date":"2020-12-11T13:27:56","date_gmt":"2020-12-11T16:27:56","guid":{"rendered":"https:\/\/noticias.gs1.org.ar\/?p=2711"},"modified":"2020-12-11T13:27:56","modified_gmt":"2020-12-11T16:27:56","slug":"puntos-claves-que-todo-cio-debe-de-tener-en-su-agenda","status":"publish","type":"post","link":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/12\/11\/puntos-claves-que-todo-cio-debe-de-tener-en-su-agenda\/","title":{"rendered":"Puntos claves que todo CIO debe de tener en su agenda"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"472\" src=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/CIO.jpg\" alt=\"\" class=\"wp-image-2714\" srcset=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/CIO.jpg 840w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/CIO-300x169.jpg 300w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/12\/CIO-768x432.jpg 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>La econom\u00eda digital es el eslab\u00f3n m\u00e1s importante en la era post pandemia que ha permitido dinamizar el consumo a trav\u00e9s del e-commerce. Con el auge de los dispositivos m\u00f3viles, el aumento de personas conectadas a Internet, y un confinamiento obligatorio para todos; hizo que la econom\u00eda y la log\u00edstica se potenciaran de la mano de la industria digital.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El e-commerce se convirti\u00f3 en la herramienta para continuar con el ciclo de venta en las empresas y emprendimientos. Constituy\u00e9ndose en la estrategia primordial para mantenerse competitivos en un mercado cambiante. El trabajo, la educaci\u00f3n, las compras e incluso los v\u00ednculos sociales, la continuidad en un gran abanico de dispositivos tecnol\u00f3gicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ende se evidenci\u00f3 la apresurada transformaci\u00f3n digital, donde las empresas trabajan a toda velocidad para adaptarse a las nuevas demandas, con un foco especial en el cliente y su experiencia. Seg\u00fan un estudio de Kantar a nivel regional m\u00e1s de 10 millones de latinos compraron a trav\u00e9s de e-commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Hay que tener en cuenta que el consumidor se ha vuelto digital, lo que implica un cambio en su comportamiento, descubrir un producto, investigarlo y comprarlo ocurre online. Si las empresas quieren sobrevivir tendr\u00e1n que empezar a anticiparse a sus usuarios y resolver sus necesidades de manera honesta, sencilla y f\u00e1cil, un solo click deber\u00eda ser la soluci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ese sentido, Xavier Santoro, director de crecimiento de Kruger Corporation, sostiene que la agenda de los CIOs se centra en el futuro de la compa\u00f1\u00eda, enfoc\u00e1ndose en tres temas importantes:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1.&nbsp;&nbsp;&nbsp; Conocer mejor al cliente y anticipar sus demandas: La mayor\u00eda de las empresas en la regi\u00f3n dispusieran de la tecnolog\u00eda adecuada para conocer m\u00e1s y mejores las preferencias, necesidades y gustos de sus clientes. El cliente espera que se le ofrezca una soluci\u00f3n sea cual sea el canal mediante el que decida interactuar con la empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Agilizar la innovaci\u00f3n para generar valor en la econom\u00eda digital: Las organizaciones que quieran ganar liderazgo tendr\u00e1n la premisa de reacomodar sus estrategias empresariales. Las nuevas estrategias deben de estructurarse en funci\u00f3n de la convergencia tecnol\u00f3gica que todo negocio deber\u00eda de desarrollar en este nuevo escenario econ\u00f3mico: inform\u00e1tica, comunicaciones e informaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Automatizaci\u00f3n y trazabilidad: Aproximadamente tres de cada cinco empresas est\u00e1n habilitando digitalmente sus operaciones, aumento de la automatizaci\u00f3n y trazabilidad para permitir autoservicios, y reducir el contacto entre las personas. Como resultado, la gesti\u00f3n se simplifica, facilitando estrategias y monitoreo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fuente: \u00a0<a href=\"https:\/\/gs1pe.org\/\" data-type=\"URL\" data-id=\"https:\/\/gs1pe.org\/\">GS1 Per\u00fa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La econom\u00eda digital es el eslab\u00f3n m\u00e1s importante en la era post pandemia que ha permitido dinamizar el consumo a trav\u00e9s del e-commerce. Con el auge de los dispositivos m\u00f3viles,&hellip; <\/p>\n","protected":false},"author":2,"featured_media":2714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion-y-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Puntos claves que todo CIO debe de tener en su agenda - C\u00f3digo N \u2022 GS1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/12\/11\/puntos-claves-que-todo-cio-debe-de-tener-en-su-agenda\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puntos claves que todo CIO debe de tener en su agenda - C\u00f3digo N \u2022 GS1\" \/>\n<meta property=\"og:description\" content=\"La econom\u00eda digital es el eslab\u00f3n m\u00e1s importante en la era post pandemia que ha permitido dinamizar el consumo a trav\u00e9s del e-commerce. 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