{"id":2154,"date":"2020-08-07T12:29:00","date_gmt":"2020-08-07T15:29:00","guid":{"rendered":"https:\/\/noticias.gs1.org.ar\/?p=2154"},"modified":"2020-08-07T12:29:00","modified_gmt":"2020-08-07T15:29:00","slug":"nestle-monitorea-camino-del-cafe-de-america-latina-hasta-suecia","status":"publish","type":"post","link":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/08\/07\/nestle-monitorea-camino-del-cafe-de-america-latina-hasta-suecia\/","title":{"rendered":"Nestl\u00e9 monitorea camino del caf\u00e9 de Am\u00e9rica Latina hasta Suecia"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/08\/Copia-de-Fotos-blog-38-1024x576.png\" alt=\"\" class=\"wp-image-2156\" srcset=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/08\/Copia-de-Fotos-blog-38-1024x576.png 1024w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/08\/Copia-de-Fotos-blog-38-300x169.png 300w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/08\/Copia-de-Fotos-blog-38-768x432.png 768w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/08\/Copia-de-Fotos-blog-38.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nestl\u00e9 ha lanzado ediciones selectas de granos enteros Zo\u00e9gas y caf\u00e9 tostado y molido en Suecia. Esta gama \u201cSummer 2020\u201d es una mezcla de granos de caf\u00e9 ar\u00e1bica de tres or\u00edgenes: Brasil, Ruanda y Colombia, 100% certificada por <em>Rainforest Alliance<\/em>. A trav\u00e9s de datos guardados en <em>blockchain<\/em>, los amantes del caf\u00e9 ahora podr\u00e1n rastrear su caf\u00e9 de regreso hasta sus diferentes or\u00edgenes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por primera vez, Nestl\u00e9 se asoci\u00f3 con un tercero de confianza, <em>The Rainforest Alliance<\/em>, para proporcionar de forma independiente datos confiables m\u00e1s all\u00e1 de lo que la empresa suele divulgar. The Rainforest Alliance proporciona su propia informaci\u00f3n de certificaci\u00f3n, garantizando la trazabilidad del caf\u00e9. Esta informaci\u00f3n es directamente accesible a todos a trav\u00e9s de la plataforma blockchain, IBM <em>Food Trust<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al escanear el c\u00f3digo QR en el empaque, los consumidores pueden seguir el camino del caf\u00e9 desde los lugares de cultivo hasta la f\u00e1brica de Zo\u00e9gas en Helsingborg, donde los granos se tuestan, se muelen y se envasan. Los datos incluyen informaci\u00f3n sobre los agricultores, el momento de la cosecha, el certificado de transacci\u00f3n para los env\u00edos espec\u00edficos, as\u00ed como el per\u00edodo de tostado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nestl\u00e9 comenz\u00f3 a usar <strong><em>blockchain<\/em> <\/strong>en 2017 cuando se uni\u00f3 a <em>IBM Food Trust<\/em> como miembro fundador. En los \u00faltimos tres a\u00f1os, Nestl\u00e9 ha ampliado y diversificado el uso de plataformas <em>blockchain<\/em>, para hacer realidad sus esfuerzos de transparencia y sostenibilidad para sus consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comenz\u00f3 a dar a los consumidores acceso a <em>blockchain<\/em> en conjunto con IBM, para productos como el pur\u00e9 Mousline y la f\u00f3rmula infantil Guigoz en Francia. Junto con <em>OpenSC<\/em>, Nestl\u00e9 tambi\u00e9n est\u00e1 haciendo un piloto de <em>blockchain<\/em> abierta, para monitorear y comunicar abiertamente datos relacionados con la sostenibilidad de la leche y el aceite de palma. Nestl\u00e9 contin\u00faa aprovechando las tecnolog\u00edas para crear una mejor visibilidad de toda la cadena de valor de sus productos y liderar haciendo la cadena de suministro sea m\u00e1s transparente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fuente: <a href=\"http:\/\/www.valor-compartido.com\" data-type=\"URL\" data-id=\"www.valor-compartido.com\">www.valor-compartido.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nestl\u00e9 ha lanzado ediciones selectas de granos enteros Zo\u00e9gas y caf\u00e9 tostado y molido en Suecia. Esta gama \u201cSummer 2020\u201d es una mezcla de granos de caf\u00e9 ar\u00e1bica de tres&hellip; <\/p>\n","protected":false},"author":2,"featured_media":2156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion-y-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nestl\u00e9 monitorea camino del caf\u00e9 de Am\u00e9rica Latina hasta Suecia - C\u00f3digo N \u2022 GS1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/08\/07\/nestle-monitorea-camino-del-cafe-de-america-latina-hasta-suecia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nestl\u00e9 monitorea camino del caf\u00e9 de Am\u00e9rica Latina hasta Suecia - C\u00f3digo N \u2022 GS1\" \/>\n<meta property=\"og:description\" content=\"Nestl\u00e9 ha lanzado ediciones selectas de granos enteros Zo\u00e9gas y caf\u00e9 tostado y molido en Suecia. 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