{"id":2028,"date":"2020-07-16T09:21:10","date_gmt":"2020-07-16T12:21:10","guid":{"rendered":"https:\/\/noticias.gs1.org.ar\/?p=2028"},"modified":"2020-07-16T09:21:10","modified_gmt":"2020-07-16T12:21:10","slug":"conectar-a-clientes-y-socios-comerciales-con-la-informacion-que-desean-y-necesitan","status":"publish","type":"post","link":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/16\/conectar-a-clientes-y-socios-comerciales-con-la-informacion-que-desean-y-necesitan\/","title":{"rendered":"Conectar a clientes y socios comerciales con la informaci\u00f3n que desean y necesitan"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Los consumidores de hoy en d\u00eda escanean c\u00f3digos de barras de productos con tel\u00e9fonos inteligentes para obtener m\u00e1s informaci\u00f3n de aquello que quieren comprar o de lo que acaban de comprar. En el sector de la salud existe tambi\u00e9n una creciente necesidad de acceder a la informaci\u00f3n online de medicamentos y dispositivos m\u00e9dicos escaneando c\u00f3digos de barras, y sin embargo no hay una manera simple para que las marcas, los minoristas y los proveedores de la cadena de salud se comuniquen con los consumidores de esa forma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/07\/Copia-de-Fotos-blog-22-1024x576.png\" alt=\"\" class=\"wp-image-2030\" srcset=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/07\/Copia-de-Fotos-blog-22-1024x576.png 1024w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/07\/Copia-de-Fotos-blog-22-300x169.png 300w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/07\/Copia-de-Fotos-blog-22-768x432.png 768w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/07\/Copia-de-Fotos-blog-22.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GS1 encontr\u00f3 la soluci\u00f3n: el GS1 Digital Link. GS1 ha definido c\u00f3mo su sistema de identificaci\u00f3n ahora se puede utilizar en aplicaciones web, lo que significa que escanear un c\u00f3digo de barras puede conectar un producto f\u00edsico a una gran cantidad de informaci\u00f3n online acerca de \u00e9l, respaldando diferentes procesos de m\u00faltiples socios y atendiendo muchas necesidades a partir de los est\u00e1ndares GS1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GS1 Digital Link B2B video\" width=\"1110\" height=\"624\" src=\"https:\/\/www.youtube.com\/embed\/i-V0OKWFG_Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GS1 Digital Link aprovecha la potencia y la ubicuidad de la web, y los portadores de datos como los c\u00f3digos QR. Vincula un producto o env\u00edo a cualquier n\u00famero de fuentes de informaci\u00f3n online relacionada con un solo escaneo, desde detalles e im\u00e1genes del producto hasta APIs de estados de recall, informaci\u00f3n de trazabilidad, datos nutricionales, registros de garant\u00eda, instrucciones de soluci\u00f3n de problemas, promociones de marca, experiencias de realidad aumentada y redes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es posible a trav\u00e9s de los servicios de resoluci\u00f3n que redireccionan las solicitudes a tipos espec\u00edficos de informaci\u00f3n relacionada en la web. El solucionador GS1 es un servicio gratuito y de alto rendimiento. Todo el c\u00f3digo relacionado est\u00e1 disponible en forma gratuita, a trav\u00e9s del software en GitHub.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trillones de productos, env\u00edos y activos en todo el mundo ahora se pueden conectar a la web brindando informaci\u00f3n a clientes, consumidores y pacientes que la est\u00e1n buscando, con el solo escaneo de un c\u00f3digo de barras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s informaci\u00f3n en GS1 Digital Link, o consultando la Organizaci\u00f3n GS1 local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GS1 Digital Link B2C video\" width=\"1110\" height=\"624\" src=\"https:\/\/www.youtube.com\/embed\/_nrX6-AJUAg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Los consumidores de hoy en d\u00eda escanean c\u00f3digos de barras de productos con tel\u00e9fonos inteligentes para obtener m\u00e1s informaci\u00f3n de aquello que quieren comprar o de lo que acaban de&hellip; <\/p>\n","protected":false},"author":2,"featured_media":2030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estandares-gs1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conectar a clientes y socios comerciales con la 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