{"id":1891,"date":"2020-07-01T11:56:10","date_gmt":"2020-07-01T14:56:10","guid":{"rendered":"https:\/\/noticias.gs1.org.ar\/?p=1891"},"modified":"2020-07-01T11:56:10","modified_gmt":"2020-07-01T14:56:10","slug":"que-hacen-las-marcas-que-crecen","status":"publish","type":"post","link":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/","title":{"rendered":"\u00bfQu\u00e9 hacen las marcas que crecen?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/i1.wp.com\/noticias.gs1.org.ar\/wp-content\/uploads\/2020\/07\/Copia-de-Fotos-blog-5.png?fit=1024%2C576&amp;ssl=1\" alt=\"\" class=\"wp-image-1892\" srcset=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/07\/Copia-de-Fotos-blog-5.png 1200w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/07\/Copia-de-Fotos-blog-5-300x169.png 300w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/07\/Copia-de-Fotos-blog-5-1024x576.png 1024w, https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/07\/Copia-de-Fotos-blog-5-768x432.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuatro pilares integran las estrategias que est\u00e1n utilizando las marcas m\u00e1s elegidas por los consumidores. Innovan, invierten en campa\u00f1as de publicidad, desarrollan acciones promocionales y hacen sentir su presencia en los puntos de venta, sobre todo en las cadernas regionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Publicidad, innovaci\u00f3n, promoci\u00f3n y punto de venta son las cuatro palancas que impulsan a las marcas que m\u00e1s crecen<\/strong>, seg\u00fan destac\u00f3 Jorge Folch,&nbsp;Managing, Director Southern Europe de Kantar Worldpanel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el webinar en el cual present\u00f3 para Espa\u00f1a los resultados del Brand Footoprint 2020,&nbsp;<strong>el especialista detall\u00f3 que hacen de diferente las marcas que han logrado ser m\u00e1s elegidas por los consumidores.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># Innovan<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las marcas que est\u00e1n en el top 50 del mercado&nbsp;<strong>espa\u00f1ol innovan 2 veces m\u00e1s que aquellas que no lo integran. Y su \u00e9xito de ventas se da en 9 de cada 10 innovaciones que incorporan<\/strong>&nbsp;al mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># Publicitan<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La publicidad sigue siendo un puntal para las marcas de consumo masivo.<\/strong>&nbsp;9 de cada 10 marcas del top 50 han invertido en publicidad, en tanto el 80% de las que no lo han hecho en los \u00faltimos dos a\u00f1os pierden posibilidades de ser electas por los consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># Promocionan<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La actividad promocional contin\u00faa siendo una de las palancas a tener m\u00e1s en cuenta<strong>. Las marcas que crecen en han aumentado un 7% su actividad promocional.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># Punto de venta<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cSiempre animo a las marcas a reforzar las acciones en retailers que est\u00e1n creciendo\u201d,<\/strong>&nbsp;dijo Folch,&nbsp;<strong>para destacar el papel en ese sentido de las cadenas regionales.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201c7 de cada 10 marcas que crecen han reforzado las acciones en cadenas regionales\u201d,<\/strong>&nbsp;explic\u00f3 el ejecutivo de Kantar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cEsto no debe hacer perder de vista la importancia de estar presentes en las grandes cadenas. 1 de cada 3 marcas que decrecen han estado perdiendo presencia en las grandes cadenas\u201d,<\/strong>\u00a0concluy\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fuente: <a href=\"https:\/\/tradeyretail.com\/\" data-type=\"URL\" data-id=\"https:\/\/tradeyretail.com\/\">Trade y Retail<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuatro pilares integran las estrategias que est\u00e1n utilizando las marcas m\u00e1s elegidas por los consumidores. Innovan, invierten en campa\u00f1as de publicidad, desarrollan acciones promocionales y hacen sentir su presencia en&hellip; <\/p>\n","protected":false},"author":2,"featured_media":1892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumo-masivo-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 hacen las marcas que crecen? - C\u00f3digo N \u2022 GS1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 hacen las marcas que crecen? - C\u00f3digo N \u2022 GS1\" \/>\n<meta property=\"og:description\" content=\"Cuatro pilares integran las estrategias que est\u00e1n utilizando las marcas m\u00e1s elegidas por los consumidores. Innovan, invierten en campa\u00f1as de publicidad, desarrollan acciones promocionales y hacen sentir su presencia en&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u00f3digo N \u2022 GS1\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-01T14:56:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/07\/Copia-de-Fotos-blog-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"GS1 Argentina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"GS1 Argentina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/index.php\\\/2020\\\/07\\\/01\\\/que-hacen-las-marcas-que-crecen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/index.php\\\/2020\\\/07\\\/01\\\/que-hacen-las-marcas-que-crecen\\\/\"},\"author\":{\"name\":\"GS1 Argentina\",\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/#\\\/schema\\\/person\\\/53a6759d10ad6012b766bbcf5b447719\"},\"headline\":\"\u00bfQu\u00e9 hacen las marcas que crecen?\",\"datePublished\":\"2020-07-01T14:56:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/index.php\\\/2020\\\/07\\\/01\\\/que-hacen-las-marcas-que-crecen\\\/\"},\"wordCount\":319,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/index.php\\\/2020\\\/07\\\/01\\\/que-hacen-las-marcas-que-crecen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Copia-de-Fotos-blog-5.png\",\"articleSection\":[\"Consumo Masivo y Retail\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gs1.navetrece.com.ar\\\/index.php\\\/2020\\\/07\\\/01\\\/que-hacen-las-marcas-que-crecen\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/index.php\\\/2020\\\/07\\\/01\\\/que-hacen-las-marcas-que-crecen\\\/\",\"url\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/index.php\\\/2020\\\/07\\\/01\\\/que-hacen-las-marcas-que-crecen\\\/\",\"name\":\"\u00bfQu\u00e9 hacen las marcas que crecen? - C\u00f3digo N \u2022 GS1\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/index.php\\\/2020\\\/07\\\/01\\\/que-hacen-las-marcas-que-crecen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/index.php\\\/2020\\\/07\\\/01\\\/que-hacen-las-marcas-que-crecen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Copia-de-Fotos-blog-5.png\",\"datePublished\":\"2020-07-01T14:56:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/index.php\\\/2020\\\/07\\\/01\\\/que-hacen-las-marcas-que-crecen\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gs1.navetrece.com.ar\\\/index.php\\\/2020\\\/07\\\/01\\\/que-hacen-las-marcas-que-crecen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/index.php\\\/2020\\\/07\\\/01\\\/que-hacen-las-marcas-que-crecen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Copia-de-Fotos-blog-5.png\",\"contentUrl\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Copia-de-Fotos-blog-5.png\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/index.php\\\/2020\\\/07\\\/01\\\/que-hacen-las-marcas-que-crecen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consumo Masivo y Retail\",\"item\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/index.php\\\/category\\\/consumo-masivo-retail\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00bfQu\u00e9 hacen las marcas que crecen?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/#website\",\"url\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/\",\"name\":\"Gs1 \u2022\u00a0Noticias\",\"description\":\"Informaci\u00f3n que conecta negocios\",\"publisher\":{\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/#organization\",\"name\":\"Gs1 \u2022\u00a0Noticias\",\"url\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/logo_codigo_news_02.jpg\",\"contentUrl\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/logo_codigo_news_02.jpg\",\"width\":1523,\"height\":207,\"caption\":\"Gs1 \u2022\u00a0Noticias\"},\"image\":{\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/#\\\/schema\\\/person\\\/53a6759d10ad6012b766bbcf5b447719\",\"name\":\"GS1 Argentina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d8922d0203802ad4f71f9376d213302aa284e6a5e4a265178bb0f3de8c2b43d2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d8922d0203802ad4f71f9376d213302aa284e6a5e4a265178bb0f3de8c2b43d2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d8922d0203802ad4f71f9376d213302aa284e6a5e4a265178bb0f3de8c2b43d2?s=96&d=mm&r=g\",\"caption\":\"GS1 Argentina\"},\"url\":\"https:\\\/\\\/gs1.navetrece.com.ar\\\/index.php\\\/author\\\/tojedags1\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 hacen las marcas que crecen? - C\u00f3digo N \u2022 GS1","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 hacen las marcas que crecen? - C\u00f3digo N \u2022 GS1","og_description":"Cuatro pilares integran las estrategias que est\u00e1n utilizando las marcas m\u00e1s elegidas por los consumidores. Innovan, invierten en campa\u00f1as de publicidad, desarrollan acciones promocionales y hacen sentir su presencia en&hellip;","og_url":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/","og_site_name":"C\u00f3digo N \u2022 GS1","article_published_time":"2020-07-01T14:56:10+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/07\/Copia-de-Fotos-blog-5.png","type":"image\/png"}],"author":"GS1 Argentina","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"GS1 Argentina","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/#article","isPartOf":{"@id":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/"},"author":{"name":"GS1 Argentina","@id":"https:\/\/gs1.navetrece.com.ar\/#\/schema\/person\/53a6759d10ad6012b766bbcf5b447719"},"headline":"\u00bfQu\u00e9 hacen las marcas que crecen?","datePublished":"2020-07-01T14:56:10+00:00","mainEntityOfPage":{"@id":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/"},"wordCount":319,"commentCount":0,"publisher":{"@id":"https:\/\/gs1.navetrece.com.ar\/#organization"},"image":{"@id":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/#primaryimage"},"thumbnailUrl":"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/07\/Copia-de-Fotos-blog-5.png","articleSection":["Consumo Masivo y Retail"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/","url":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/","name":"\u00bfQu\u00e9 hacen las marcas que crecen? - C\u00f3digo N \u2022 GS1","isPartOf":{"@id":"https:\/\/gs1.navetrece.com.ar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/#primaryimage"},"image":{"@id":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/#primaryimage"},"thumbnailUrl":"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/07\/Copia-de-Fotos-blog-5.png","datePublished":"2020-07-01T14:56:10+00:00","breadcrumb":{"@id":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/#primaryimage","url":"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/07\/Copia-de-Fotos-blog-5.png","contentUrl":"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2020\/07\/Copia-de-Fotos-blog-5.png","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/gs1.navetrece.com.ar\/index.php\/2020\/07\/01\/que-hacen-las-marcas-que-crecen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/gs1.navetrece.com.ar\/"},{"@type":"ListItem","position":2,"name":"Consumo Masivo y Retail","item":"https:\/\/gs1.navetrece.com.ar\/index.php\/category\/consumo-masivo-retail\/"},{"@type":"ListItem","position":3,"name":"\u00bfQu\u00e9 hacen las marcas que crecen?"}]},{"@type":"WebSite","@id":"https:\/\/gs1.navetrece.com.ar\/#website","url":"https:\/\/gs1.navetrece.com.ar\/","name":"Gs1 \u2022\u00a0Noticias","description":"Informaci\u00f3n que conecta negocios","publisher":{"@id":"https:\/\/gs1.navetrece.com.ar\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gs1.navetrece.com.ar\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/gs1.navetrece.com.ar\/#organization","name":"Gs1 \u2022\u00a0Noticias","url":"https:\/\/gs1.navetrece.com.ar\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/gs1.navetrece.com.ar\/#\/schema\/logo\/image\/","url":"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2026\/06\/logo_codigo_news_02.jpg","contentUrl":"https:\/\/gs1.navetrece.com.ar\/wp-content\/uploads\/2026\/06\/logo_codigo_news_02.jpg","width":1523,"height":207,"caption":"Gs1 \u2022\u00a0Noticias"},"image":{"@id":"https:\/\/gs1.navetrece.com.ar\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/gs1.navetrece.com.ar\/#\/schema\/person\/53a6759d10ad6012b766bbcf5b447719","name":"GS1 Argentina","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/d8922d0203802ad4f71f9376d213302aa284e6a5e4a265178bb0f3de8c2b43d2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d8922d0203802ad4f71f9376d213302aa284e6a5e4a265178bb0f3de8c2b43d2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d8922d0203802ad4f71f9376d213302aa284e6a5e4a265178bb0f3de8c2b43d2?s=96&d=mm&r=g","caption":"GS1 Argentina"},"url":"https:\/\/gs1.navetrece.com.ar\/index.php\/author\/tojedags1\/"}]}},"_links":{"self":[{"href":"https:\/\/gs1.navetrece.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/1891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gs1.navetrece.com.ar\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gs1.navetrece.com.ar\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gs1.navetrece.com.ar\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gs1.navetrece.com.ar\/index.php\/wp-json\/wp\/v2\/comments?post=1891"}],"version-history":[{"count":0,"href":"https:\/\/gs1.navetrece.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/1891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gs1.navetrece.com.ar\/index.php\/wp-json\/wp\/v2\/media\/1892"}],"wp:attachment":[{"href":"https:\/\/gs1.navetrece.com.ar\/index.php\/wp-json\/wp\/v2\/media?parent=1891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gs1.navetrece.com.ar\/index.php\/wp-json\/wp\/v2\/categories?post=1891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gs1.navetrece.com.ar\/index.php\/wp-json\/wp\/v2\/tags?post=1891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}